“Stanford came to us with a challenge: how do we prepare the people running healthcare for a future shaped by AI? We kicked things off with a FrankShop and got brutally honest—what to keep, what to kill, and how to make space for the questions no one wants to ask out loud.”
“We created an identity anchored in Stanford Medicine’s legacy, whilst pushing towards a Health Futurists future. Then we built out the design system and crafted each touchpoint of the Health Futurists experience across our Go-To-Market plan. ”
“Who is writing the copy here? Copy 15/10!”
“The Health Futurists identity celebrates each member being part of something bigger, building towards solutions as a group, not just individuals.”
“Yes, technically nice&frank is a creative company, since they have all the creative superpowers you'd expect from an agency. But really, they're an agent of honesty. Their one-of-a-kind process makes space for tough debates and clear-eyed decision-making -- from leadership alignment all the way to creative expression.”
