“This quote needs to set up the project... we were redesigning the future of Stanford Medicines health, starting with their logo...”
“We needed two co-existing brands. One (Stanford Medicine) anchored in tradition, another (Health Futurists) pushing to the future.”
“Who is writing the copy here? Copy 15/10!”
“The Health Futurists identity celebrates each member being part of something bigger, building towards solutions as a group, not just individuals.”
“"Yes, technically nice&frank is a creative company, since they have all the creative superpowers you'd expect from an agency. But really, they're an agent of honesty. Their one-of-a-kind process makes space for tough debates and clear-eyed decision-making -- from leadership alignment all the way to creative expression."”
