“GET READY FOR THE CUTEST FRIGHT OF YOUR LIFE”
“Sanrio came to us to turn Kuromi, their queen of mischief, into a cultural main character in time for her birthday on Halloween. We teased fans with Hitchcock-inspired trailers starring the spooky birthday girl herself, each one hiding easter eggs about the month’s killer drops, from Crocs to Liquid Death.”
“"Kawaii Thriller" became our visual North Star. Every social post, collab announcement, and corner of the mansion had the perfect mix of cute and creepy to capture Kuromi's killer charm.”
“Here’s to a birthday stacked with chaos, cake, and skulls galore. Forever yours in the afterlife.”
