Les Mills
Choose Happy

The time we got frank about how effed up the fitness industry is.

‘Ted Lasso’ Star Brett Goldstein On Being The First Happiness Ambassador For Les Mills
Forbes
Brett Goldstein looking heroic for the Les Mills "Choose Happy" ad.
We believe in actions over ads. That's why we launched the Happiness Ambassador social campaign, so that anyone could move to New Zealand and learn the art of happiness, just like Brett did.
Drew Forrest, Director of Culture and Strategy, n&f
A lockup for the Les Mills happiness ambassador program.
A lockup for les mills choose happy happiness program.
A lockup for les mills choose happy happiness program.
Brett Goldstein screaming into oblivion for Les Mills ad commercial.
We wrote the worst sports commercial of all time to make the point that dark warehouses, ethereal monologues and toxic masculinity won't work anymore.
Laura Petruccelli, CCO, n&f
A lockup for les mills choose happy.
Brett Goldstein realizing working out doesn't have to be sad.
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