“Fitness Chain Launches ‘Spaghetti Legs’ Pasta To Celebrate Post-Exercise Joy”
“Spaghetti Legs is a great example of our creative philosophy at nice&frank: actions over ads. Instead of another commercial about fitness that nobody needs or wants, we made a ridiculously unexpected product and then designed it within an inch of its noodley-life.”
“The idea was seriously silly and simple. But we know it’ll grab the attention of audiences outside of the fitness world by leaning into humor. That’s an ownable and untapped space in the fitness world, one that Les Mills can truly own. ”
“Actually making the ‘Les Mills Spaghetti Legs’ class accessible to everyone through Instagram Live turns what could’ve been a fleeting social moment into an enjoyable and long-lasting brand action.”
